Why "Dear Sellers" Died

Dear love letters, it's not you it's me. Just kidding, it's you.


The housing market last year was a wild one and buyers were scrambling to set their offers apart. One way buyers would attempt to stand out was in the form of a "love letter" or "dear seller" letter. In these letters buyers would discuss why they love the house and all the memories that they can't wait to make in the new home.


So what is the problem?


The problem is it is nearly impossible to write one of these letters without violating fair housing laws. In the state of North Carolina, it is illegal to discriminate in housing because of race, color, religion, sex, national origin, physical or mental handicaps, or family status.


For example, say your buyer is insistent upon writing a letter to the seller. In this letter they can imagine their kids playing in the back yard and having dinner after church on Sundays. It seems harmless enough, but do you see where the problem lies?


It is easier to violate the law than to not. Not only has the National Association of Realtors discouraged the use of these letters, but I am seeing more and more listing agents putting "no letters" right in the MLS description.


At the end of the day, it just isn't worth the possible penalties and there are many better ways to make your offer competitive in todays market.


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